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02 TOP DOWN APPROACH TO SINGLE-PLY FEATURE STORY Reliability and reputable manufacturing engineering experience have increased the popularity of adhered single- ply systems substantially over the past 35 years. See the Firestone difference. 05 Project Profiles See where the UltraPly TPO story began. And see new products from Firestone and GenFlex in action. Submit projects you think are showcase worthy. FEATURES Conference Corner Firestone took to the road and showcased its industry leading products solutions and services and the people behind them at this years IRE. See the recap along with our Master Contractor event and its upcoming 30th anniversary. 27 ON THE COVER DEPARTMENTS LehighValley Crossing Building 1 a 400000 square foot warehouse in LehighValley Pennsylvania. Read about how our innovative Solvent-Free Bonding Adhesive helped provide a Firestone Presidents Club member get more coverage in less time. 19 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better The Power of Polyiso Proper insulation selection leaves architects building owners and contractors with one of the most crucial decisions when it comes to the rooftop or building envelope Which material outperforms the rest 9 Tech Talk Find out how Search Engine Optimization can benefit your business. We walk through a few steps on optimizing your website. 17 x INSIDE x LehighValley Crossing Building 1 - 400000 sq. ft. Firestone Building Products Solvent-Free Bonding Adhesive xPresidents Desk x A Premier Single-Source for Long-Term Building Solutions Millions of tourists visit Las Vegas every year. I doubt very many plan their trip to include a visit to an unassuming warehouse a quarter mile from the main strip. If they did they certainly wouldnt find any monuments signifying the im- portance of what happened there 20 years ago. Its nothing flashy like many things you see in Las Vegas rather an 8184 square foot ware- house building...and the site of Firestone Building Products first installation of UltraPlyTM TPO. Introduced in 1996 our TPO chemistry has been consistent with the original formulation engineering and execution. Like RubberGardTM EPDM and many of our other products UltraPly TPO has stood the test of time and has been applied globally. So please join me in celebrating the 20th Anniversary of UltraPly TPO - a proven performer - and another Firestone Building Products milestone. And enjoy this spring issue of Roots to Rooftops and the story behind that historic roof in Las Vegas. Be sure to also read the Adhered vs. Mechanically Attached article and review the tradeoffs of each so youre prepared when youre ready to make your next selection. Read about the power behind Polyiso and how its the most efficient way to conserve energy and reduce energy bills. And review our tips on how to best optimize your website to generate more traffic and ultimately more business. What Happened In Vegas Didnt Stay There. Subscribe Today BY THE NUMBERS 93 93ofonlineexperiencesbeginwith asearchengine. 75 75ofInternetusersneverscroll pastthefirstpageofthesearch results. 14.6 SearchEngineOptimizationSEO leadshavea14.6closeratewhile outboundleadssuchasdirectmail orprintadvertisinghavea1.7 closerate 300 Searchisthe1driveroftrafficto contentwebsitesbeatingsocial mediabymorethan300 03 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better - Tim Dunn President Firestone Building Products A TOP DOWN APPROACH TO SINGLE-PLY 05 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better Firestone Takes a Look at Adhered and Mechanically Attached Systems and the Tradeoffs of Each. 06Roots to Rooftops n Spring 2016 n Nobody CoversYou Better FirestoneBuildingProductsSolvent-FreeBondingAdhesive When it comes to designing and constructing to maximize commercial building envelope performance it is paramount to employ a whole building approach. But when weighing the costs and benefits to determine which single-ply attachment should be used a thorough understanding of the tradeoffs is required. Generally speaking single-ply membrane systems are installed in one of three ways Adhered ballasted or mechanically attached. Ballasted rooftops offer excellent low cost installations that have been installed on millions of square feet but today account for less than 10 percent of all installations in part because of the additional weight to the roof system from the ballast stone or pavers. Mechanically attached and adhered roofing systems each offer their own unique benefits and are generally considered acceptable approaches for roofing attachment. But there are trade-offs and it is important to understand them before deciding how to attach a single- ply membrane. Without proper attachment even the most impenetrable TPO or EPDM on the market will not stand up to the elements. The wrong choice can lead to excessive maintenance increased cost of ownership and ultimately a sooner-than-expected and potentially costly replacement. A thorough understanding of the benefits and risks of all installation methods surely pays dividends when it comes to the lifespan sustainability and quality of a single-ply roofing membrane. The ever-increasingly popular decision to opt for a single-ply roofing system begs the question Which installation method reigns supreme in making these already dependable materials even more high-performing Through careful analysis fully adhered attachment method emerges as a clear winner. PERFORMANCE FiveBelowDistributionWarehouseNewJersey UltraPlyTPOSAwithSecureBondTechnology60-milUltraPlyTPO vent air intrusion. While technically all single-ply membranes meet the ASTM test as an air barrier because adhered systems do not flutterbillow air below the insulation can not come above the insulation and recirculate back into the conditioned space. As a result there is no need for an air and vapor barrier be- cause the membrane itself acts as the air and vapor barrier. Additionally adhered systems create a preferred structural load-bearing roof on which the stress applied to the roof from wind uplift and other environmen- tal conditions is spread symmetrically throughout the entire assembly. Me- chanically attached single-ply systems on the other hand bear significant weight and loads in isolated areas such as where the fasteners are holding the membrane in place often referred to as point loading. These asymmetric point loads could cause fatigue or failure at a membranes seams or attachment points under certain environmental conditions. Screws or other fasteners in mechani- cal attachments can penetrate through thermal vapor and air barriers or un- derlayment layers within a system. This can exacerbate issues associated with the thermal bridge from a roofs sur- face to its deck. Screws can conduct heat or cold throughout an entire roof- Adhered and Mechanically Attached Systems Adhered roof systems are just that Roofs that are adhered or glued di- rectly to their underlying insulation or substrate. They have been installed for decades since the earliest days of single-ply roofing and are known for eliminating fluttering from air intru- sion maximizing energy consumption minimizing condensation favorable aesthetics and high wind uplift ratings. The primary alternative to an adhered roofing system is a mechanically fas- tened system attachment. Mechani- cally attached membranes are secured to roof decks using batten bars plates and fasteners. Installing mechanically attached systems is widely regarded as having a lower install cost can be faster to install and less limiting during cold and sometimes inclement weather. Bothadheredsystemsandmechanically attached systems have established a proven strong performance track record. However there are several points of difference in performance that need to be understood. The strong performance track record of adhered systems is widely accepted among commercial roofing professionals. When properly installed they act as air barriers and do not allow air intrusion leading to increased building envelope air tightness. Mechanically attached systems are prone to air intrusion. Air intrusion occurs when conditioned indoor air enters into the roofing assembly through insulation seams and fasteners due to wind induced pressure difference inside the building. When it can not escape to the exterior environment it results in membrane fluttering also referred to as billowing which can lead to condensation accumulation under the membrane and energy loss. In a 2013 RCI study Condensation Risk of Mechanically Attached Systems Keh- rer Pallin the condensation phenom- enon was studied and documented. In a separate RCI study conducted in 2014 Energy Penalty Associated with Mechanically Attached Roofing Sys- tems Palin Kehrer and Desjarlais it was concluded that there was an up to 8 energy penalty associated to air intru- sion in mechanically attached roofing systems. Energy penalties occur when the air that enters the buildings roof assembly through air intrusion must be reconditioned when it re-enters the building. These findings have resulted in recommendations by the Interna- tional Energy Conservation Code IECC to install air and vapor barriers under mechanically attached systems to pre- 8 07 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better ADHERED VS. MA Upto energy savings compared to mechanically attached roofing systems ing assembly resulting in rusty metal decks failing fasteners condensation or other complications. All of these is- sues can lead to air or moisture leak- age and in turn heating or cooling energy losses. The combined factors can increase a mechanically attached systems cost of ownership as well as compromise the overall integrity of the building envelope. The benefits of adhered roofing systems are not limited solely to these principles adhered systems are often preferred by architects and building owners alike for their flexibility predictability and final appearance after installation. An adhered-in- place membrane with taped EPDM or welded TPO seams creates a uniform aesthetic on rooftops. A mechanically attached system is often preferred for warehouses or industrial buildings where aesthetics are not typically considered a priority and initial installed cost is of utmost importance. Summary Of course there is no one-size-fits-all answer to selecting the proper roof- ing system or its respective attach- ment. Architects specifiers contrac- tors and building owners must work together to ensure that all factors are being properly evaluated to reach a shared end goal such as maximizing building performance. These industry professionals should also consult with manufacturers as they can pro- vide valuable resources throughout the entire design and construction process and weigh in on not only material but warranty options. Above all a collaborative approach to every aspect of the building envelope will facilitate critical discussions that yield clear learnings and provide the best chances for ultimate success. In the case of single-ply roofing sys- tems this approach should lead pro- fessionals to choose the attachment method that ensures an airtight building envelope minimizes or eliminates air intrusion and con- densation improves energy effi- ciency decreases energy penalties produces a symmetrical structural loading path stands up to the ele- ments and maximizes a roof lifes- pan. With these factors considered an adhered system will most often reign supreme. See The Animated Story Download The Sell Sheet Roots to Rooftops n Spring 2016 n Nobody CoversYou Better x x ACTS AS AN AIR BARRIER FLUTTERING AIR INTRUSION THERMAL BRIDGING When mechanically attached every few feet air gets between the roof membrane and the deck creating a fluttering noise. This occurs when conditioned indoor air enters into a roofing assembly but it cannot escape to the exterior environment resulting in condensation and energy loss. Metal fasteners create an easy pathway for heat flow from indoor to outdoor temperatures resulting in energy loss corrosion and potential mechanical failure. With an adhered roofing system you will ELIMINATE the following issues inherent with mechanically attached systems 08 Despite Any Comparisons Commercial Building Professionals Agree That ISO is the Most Efficient Way to Conserve Energy and Reduce Utility Bills. THE POWER OF 09 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 10 FIRESTONE POLYISO AirTech Parkway Indiana ISO 95 GL Insulation Addinginsulationisoneofthemostimportantandcosteffective steps that commercial building owners architects and specifiers can take to improve a structures energy efficiency and minimize its carbon footprint. Common commercial roofing insulation materials are available inrigidboardstocksuchaspolyisocyanurateoftenreferredtoas polyiso or simplyISO extruded polystyrene XPS expanded polystyrene EPS or semi-rigid board stock comprised of mineral wool fiber. Each insulation type presents its own unique set of features and benefits but when the time comes to select the insulation that offers the highest performance best value and is the most environmentallyfriendlypolyisoisclearlythemostsuperiorchoice. That conclusion comes through carefully weighing contributing factors including the minimum R-value required by local and state building codes for new construction and re-roof projects continuous insulation which is rapidly becoming a mandated requirement for walls upfront and lifetime costs evolving standards such as ASRAE 90.1 and IECC insulation performance tests material makeup and more. Polyiso is commonly used in both roofing systems and in walls as continuous insulation. It is characterized as a closed-cell rigid foam board that under a microscope resembles a honeycomb- like structure. Boards are manufactured with a top and bottom facer that contributes to the resistance of threats such as mold and mildew as well as offer superior resistance to fire. Firestone Building Products manufactures its polyiso insulation products in seven facilities throughout the United States making shipping more convenient than alternative types of insulation Because polyiso insulation is a thermoset material meaning it cures irreversibly into a solid material it is not susceptible to melting like its thermoplastic counterparts. Those include XPS or EPS which can soften when exposed to temperatures as low as 165 degrees Fahrenheit and begin to melt in conditions ranging from 200 to 210 degrees Fahrenheit. Polyiso is relatively unaffected by heat a persuasive perk for roofing systems considering that rooftop surface temperatures can exceed 225 degrees Fahrenheit in extreme cases. POLYISO POWER Evolving Building Codes Today installing the necessary amount of insulation is more critical than ever to achieve maximum energy savings. Thisfactisprimarilydrivenbymunicipal county and state code bodies adopting current International Energy Conservation Code IECC American Society of Heating and Air-Conditioning Engineers ASHRAE 90.1 standards and other green building regulations. They require an increased R-value for new construction projects in the areas that have so far adopted them with more expected to follow suit this year and beyond. Updated requirements also now include continuous insulation the use of uninterrupted insulation throughout the plane of each exterior wall of a structure. All insulation products can help architects specifiers and building owners meet the minimum R-values required for new construction and re- roof projects. Each of these key people must answer one critical question Is simply meeting the code or standards enough It is anticipated that there will be continued evolution within codes and standards which will almost certainly include even more aggressive R-value benchmarks. Because it delivers the most superior value by containing the highest R-value per inch as well as maintaining the lowest installed cost per inch polyiso clearly beats out competing types of insulation. The decision to use polyiso can help stretch the budget and make it much easier to exceed the current code and standards. Assessing R-Values The R-value of an insulation represents its capacity to resist heat flow. In the summer insulation must resist the flow of heat from the outside in order the keep the interior of the building envelope cool. Accordingly the reverse is true in the winter when we seek to keep the heated air from flowing to 11 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better the outside of a structure. The higher the R-value the greater the insulating power. The intrinsically high R-value of polyiso leads to both direct and peripheral savings.These include reduced blocking thickness shorter fasteners thinner lighter boards that ease contractor labor and associated costs and the need for fewer pallets of insulation resulting in reduced handling and crane fees. Recently cold weather performance of polyiso has been called into question by critics including competitors consultants and alike who imply that it decreases along with those dipping temperatures. They attest that changes in the outdoor temperature can cause drastic degradation in the performance of the material. However performance tests that rely on lab-created conditions can yield inaccurate results which may mislead architects specifiers installers and building owners. One point of contention is rooted in a 2010 National Roofing Contractor Association NRCA study that applied ASTM C-518 standards to test fifteen 2-inch samples of polyiso roof insulation against four mean Fahrenheit temperatures 110 degrees 75 degrees 40 degrees and 25 degrees. As a result of this testing the NRCA now recommends that roof designers use a value of R-5.0 in all climates. This recommendation is heavily skewed by poor performance results from a limited sampling of manufacturers boards. Including a larger more expansive variety of manufacturer polyiso options could shed light on the available high- performing material options which have evolved with the needs of those in the commercial building community. Additionally the recommendation for a significant reduction in design R-values is rooted in the assumption that the appropriate mean reference temperature should be somewhere between 25 and 45 degrees Fahrenheit. This represents a misunderstanding of how mean reference temperature should be calculated and applied. First it is important to understand Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 12 Proper mean temperature calculations for sample cities and climates reveal that actual climate data is significantly different from that identified by the NRCA making its R-value contentions lack merit. After previously published average R-value data is applied to the 45- to 70-degree mean reference temperature range the R-values calculated do not vary significantly. As a result the notion of a lower design temperature is rendered unnecessary. Conclusion Despite any comparisons nearly all commercial building professionals agree that insulation is the most efficient way to conserve energy and reduce heating and cooling utility bills. This makes specifying it even more integral to building envelope success. That said supplemental to its performance in accredited tests polyiso offers the following added benefits over competing materials Third-party verification of R-values through PIMA Quality Mark Highest R-value per inch Does not require a thermal barrier Increased dimensional stability Compatibility with all types of roofing membranes and attachment types Adhered Mechanically attached Ballasted Lightweight leading to installation ease and cost savings Smallest environmental impactcarbon footprint Included in many manufacturer warranties for up to 30 years These key characteristics make it clear that polyiso is the preferred material when selecting and installing insulation in a roofing or cavity wall system. Combined they lead to a decreased likelihood of building envelope or roofing system disruption down the road as well as increased savings during a structures life cycle. Even if considered individually the reliable characteristics surely tip the scales in polyisos favor. Zone 7 Zone 6 Zone 5 Zone 4 Zone 3 Zone 2 Zone 1 5.4 5.6 5.5 5.5 5.6 5.6 5.5 5.6 5.6 5.5 5.6 5.6 5.6 5.7 5.7 5.6 5.7 5.7 5.7 5.7 5.7 0 1 2 3 4 5 6 R-Value Winter Summer Full Year Average Polyiso R-Value by Climate Zone Uses 2010 NRCA data rounded to 0.1 R-value R-Value per Inch 40F Mean Reference Temperature Climate Zone Mean Ambient Temperature Mean Reference Temperature Mean Indoor Temperature 1 71 70 68 2 56 63 68 3 49 59 68 4 39 54 68 5 36 52 68 6 28 48 68 7 22 45 68 NRCARange 20 0 F to 40 0 F ActualClimateData 45 0 F to 70 0 F AveragePolyisoR-Valueby ClimateZone Uses 2010 NRCA data rounded to 0.1 R-value the three temperatures relevant to determining polyiso performance Mean Ambient Temperature The average outdoor temperature for a particular climate Represents the arithmetic average of all temperatures recorded at given intervals over a specific time period Allows thorough examination of effects of temperature Mean Indoor Temperature also referredtoasthedesigntemperature Thermostat value Includes a narrow variation due to cycling times and other factors Mean Reference Temperature Calculated using the midpoints of the ambient and indoor temperatures and mainly used for testing R-values Based on actual U.S. and Canadian climate data the most suitable mean winter heating reference temperature fortestingroofinsulationR-valueshould be no lower than 45 degrees Fahrenheit for the coldest climates and up to 70 degrees Fahrenheit for the warmest climates. These determinations are based on calculations that consider the necessary three mean temperatures ambient indoor and reference. Polyiso provides the most reliable protection against air leakage and temperature changes. When compared to competing insulation types including XPS EPS and mineral fiber polyiso delivers the maximum R-value per inch at both the 40 and 75 degree mean reference temperature testing levels prescribed by the American Society for Testing and Materials ASTM. R-Value per Inch 75F Mean Reference Temperature See The Animated Story Download The Sell Sheet Roots to Rooftops n Spring 2016 n Nobody CoversYou Better13 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 14 ith over four billion views per day YouTube has become the Internets most watched video site. And Firestone Building Products is frequently adding to our video library. If you havent already subscribed to our channel be sure you do. In addition to product marketing videos we have an array of installation videos that have proven very helpful to those working with our products. Moreover we have begun translating these into Spanish. Available now and with more to come are the following EPDM SA with Secure Bond Technology Spanish installation video UltraFlash Liquid Flashings Spanish installation video EPDM Solvent-Free Bonding Adhesive Spanish installation video Subscribe today and join the hundreds of others taking advantage of these valuable resources. W on ms de cuatro mil millones de visitas por da YouTube se ha convertido en el canal de vdeos ms visto en el Internet. Firestone Building Products contribuye constantemente agregando mas vdeos. Si an no se ha suscrito a nuestro canal asegrese de hacerlo. Adems de los videos de mercadeo tenemos una gran variedad de videos de la instalacin que han demostrado ser muy tiles para aquellos que trabajan con nuestros productos . Por otra parte hemos comenzado traducir algunos videos a espaol . Los siguientes videos ya estn disponibles EPDM SA con Tecnologa Secure Bond Tapajuntas Lquido Firestone UltraFlash EPDM Solvent-Free Bonding Adhesive Suscrbase hoy y nase a los cientos de suscriptores que ya aprovechan de estos valiosos recursos resources. C Roots to Rooftops n Spring 2016 n Nobody CoversYou Better17 earch engine optimization SEO is important to increase your websites visibility to visitors and search engine robots. Although search engines have become increasingly sophisticated they still cantseeand understand a website the same way we can. SEO helps search engines figure out what each page is about and how it may be useful for visitors. We could say that search engine robots dont know much about commercial roofing but if your website has relevant and valuable information about this subject search engines will reward you and will send massive amounts of traffic to your site. You will not only receive an influx in traffic your website will become more relevant in that subject. Have you searched for something online lately Chances are you have Its time to enhance your website so that users can find you among your competitors. The following is a sample of SEO as it relates to SEOTECH TALK S Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 18 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better19 Many of the Countrys Finest Roofing Projects Rely on Firestone and GenFlex Products. Here Are Just a Few. PROJECTIfyouhaveajobthatyouwouldlikeconsideredforaprojectportfoliopleasefilloutandsubmitaProjectProfileSubmissionFormFirestone GenFlex. BUILDING Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 20 PROFILES I can tell you that Firestone Building Products keeps pushing the envelope and other manufacturers try to mimic what they dosays roofing contractor Dave Bieber owner of M. Potteiger Inc. MPI. He should know. He has been a Firestone contractor since 1998. MPI a Firestone Presidents Club member has a history of quickly adapting new Firestone products. A case in point. MPI was awarded the roofing contract for the Lehigh Valley Crossing Building 1 a 400000 square foot warehouse in Lehigh Valley Pennsylvania. Specifications included RubberGardTM EPDM Fully Adhered membrane ISO 95TM GL Insulation and the recently introduced RubberGard EPDM Solvent- Free Bonding Adhesive. This product had a clear benefit for the Lehigh Valley job Speed of Application. Like most projects in order to maintain strict construction time lines MPI is often required to get the buildingdried inas soon as possible so work can proceed inside without interruption. We are the critical link. So its crucial for us to get the roof laid as quickly as possibleBieber explained. Hehadseenthenewbondingadhesivedemonstrated at a Firestone Master Contractor meeting. He saw the productivity potential. However he and his crew had never used it on a job. I was confident that he could do more square footage in a day with the same crewrecalled Jeff Purvis President of Performance Roofing Associates Firestones sales representative. Like any new product there was a learning curve. But it didnt take long. About half way through the first day the guys were getting the hang of it even the more experienced guys who get a little set in their ways said Bieber. They were very excited about using this product because they could see that it would make their job easier. Once the product is on the roof it is ready to use.You dont have to spend a lot of time stirring it like you do with an LVOC productBieber said. Labor time is further reduced because the adhesive is a singlesided wet lay application. It is glued onto the substrate only basically cutting installation time in half. Installation time is also significantly reduced because unlike solvent-based adhesives flash off is not necessary. Wind sun and clouds are no longer serious factors that can delay installation. Crew productivity was also increased as a result of the products coverage rate - 120-150 sq. ft. per gallon. Thats double the coverage rate than SEE HOW INNOVATION HELPED PROVIDE MORE COVERAGE IN LESS TIME AND KEEP A PROMISE The Challenge Roots to Rooftops n Spring 2016 n Nobody CoversYou Better Firestone and GenFlex Case Studies x PROJECT PROFILES x 21 Firestone and GenFlex Case Studies We were able to substantially increase our production each day which allowed us to finish the project much sooner than we would have using standard adhesive. - DaveBieberOwnerM.PotteigerInc. GENFLEX PROVIDES HIGH-PERFORMANCE SYSTEM FOR MINNESOTA WAREHOUSE Replacing the 355185 square foot roof that covers the Dedicated Logistics headquarters was no easy task for Matt Dahlhauser and his roofing team at QT Commercial. Both the sheer size and the harsh weather elements the building would face required additional planning for a successful project. The mechanically attached 45 mil. white GenFlex EZ TPO along with GenFlexs 12 inch polyiso board were selected for this project because the combined pair made for an easier installation that would protect the building against the harsh winter season. The Dedicated Logistics project started in mid-June and was completed at the beginning of August 2015. After Brennan Investment Group LLC acquired the 355185 square foot distribution facility in New Hope Minnesota in January 2015 the group quickly leased the entire warehouse to Dedicated Logistics LLC a warehousing fleet management and logistics company. After making a 12.9 million investment into the purchase of the building the investment group wanted to ensure its purchase was ready for any harsh weather it may face. In June of 2015 it became standard solvent based LVOC adhesives and half the cans to dispose ofPurvis stated.When you combine not having to mix the glue only installing it to the insulation and the enhanced coverage rate the results are more than favorable to being able to install more roofing in a day. Bieber also commented on the fact that RubberGard EPDM Solvent-Free Bonding Adhesive is odorless. We re-roofed a building with air intakes and didnt have any issues with anyone complaining about fumes or any of that sort of thinghe said. Additionally with this product there is virtually no danger of fire because there are no highly flammable solvents. And the lack of solvents means Biebers crew was not exposed to noxious fumes which contribute to worker fatigue. The Result Jeff Purvis promised Dave Bieber an increase in productivity. And that promise was kept. RubberGard EPDM Solvent-Free Bonding Adhesive has become our go to gluesaid Bieber.It has been a blessing for us to be more competitive and more productive. Tim Dunn President of Firestone Building Products often states that the companys success is built on the trust and confidence of its contractors. I truly believe thatBieber expressed unequivocally. The Building Performance Solution RubberGardEPDM ISO95TM GLInsulation RubberGardEPDMSolvent-FreeBondingAdhesive The Team ContractorDaveBieberM.PotteigerInc.YorkPA SalesRepresentativeJeffPurvisPerformanceRoofingAssociatesExtonPA Download Project Profile See the Video Testimonial Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 22 apparent that the roof was in need of more than just a few repairs due to its age. The building constructed in 1967 was in need of a reroof. Thats when Matt Dahlhauser senior project manager at QT Commercial and his team were selected to take on the reroofing project. Making the Case for GenFlex EZ TPO Membrane Dahlhauser was tasked with selecting the best material for this roof factoring in both cost and product durability. He turned to his GenFlex roofing distributor from Allied Building Products Tom Kay as a trusted partner. Ive worked together with Matt for many years using GenFlex products Kay said. Part of the reason we have had a successful relationship is because of the great service and support we have received from our partners at GenFlex. Together the team opted for the mechanically attached 45 mil. white GenFlex TPO because it is a lower cost option to install and is noted for its excellent performance in high wind conditions. We didnt have any installation issues and completed approximately 355000 square feet in about a month and a halfsaid Dahlhauser. Planning for a project this size was one of the most difficult parts. But we had an easy installation and were able to keep the project cost-effective with GenFlexs TPO. -MattDahlhauserSeniorProjectManagerQTCommercial 23 Firestone and GenFlex Case Studies x x PROJECT PROFILES The Firestone Tire Plant in Joliette Quebec began operations on October 11 1966 with 360 employees who in their first year produced approximately 3500 tires a day. Over the next three decades the demand forthetiresincreasednewteammates were hired and production was amplified. Between 1966 and 2002 the number of employees grew from 360to1060andproductionincreased from 3500 tires a day to 15000 tires a day. To effectively manage this growth Firestone invested 275 million to expand the facility and infrastructure. As a manufacturing company there is nothing more important than protecting assets. With over 1000 employees who operate the facility providing a safe comfortable working environment was the highest priority. Protecting the machinery and equipment within the facility was their next objective. To secure and safeguard their assets Firestone invested heavily in reliable roofing systems. Since 1965 EPDM has been the product of choice for the Firestone Joliette facility. EPDM provides the strength and durability required for the facilitys rigorous quality control systems it protects the assets within the facility and has provided long- term peace of mind for close to 50 years. EPDM - The Membrane of Choice When the facility was constructed in 1965 the majority of the roof was covered with fully adhered EPDM FIRESTONE TIRE PLANT IN QUEBEC COUNTS ON EPDM FOR 50 YEARS OF PERFORMANCE Roots to Rooftops n Spring 2016 n Nobody CoversYou Better Quick-turn Installation for Quick-turn Logistics Company With more than a billion square feet of roofing membrane installed over the last three decades GenFlex Roofing Systems has built a reputation for superior installed performance and above all service. GenFlexs lineup of quality roofing products makes for a reliable partner to distributors contractors architects and building owners. Dahlhauser knew he could count on the GenFlex TPO membrane to be an easy- installation option for the Dedicated Logistics distribution center. After building a 10-year relationship with GenFlex and his roofing distributor Dahlhauser trusts the product based on past experiences with GenFlexs products and services. The GenFlex TPO Roofing System Provided Exceptionaltearandbreakingstrength EPAandEnergyStar-certification Cost-effectivequalitymaterials The ISO Added Greater Value Because It Enhancedroofstrength ProvidedabetterR-valueperformanceperinch thanotherinsulations Maximizedenergysavings Download Project Profile Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 24 along with small portions of asphalt tar and gravel roofing systems. As the facility grew EPDM systems were continuously selected and incorporated into the design of the building In 1989 aSaturnEPDM system predecessor of our current mechanically attached system was installed. In 1997 an EPDM ballasted system was added. In 2003 fully adhered EPDM systems were added. In 2011 reinforced mechanically attached R.M.A. systems were installed. Don Brisson Senior Field Technical Representative at Firestone Building Products Canada credits EPDMs outstanding physical characteristics for its continuous use on the Joliette facility. RubberGard EPDM provides the strength and durability required for a long lasting roof said Brisson. EPDM is very easy to maintain and is UV resistant so it lasts many years in any climate. EPDM has been so effective for the Joliette facility that Firestone has even replaced the old problematic asphalt portions of the roof with EPDM over the years. The Result The different EPDM roofing systems installed on the Firestone Joliette plant in Quebec have provided a dependable roofing solution for the last 50 years. The strength and durability of the membrane is the number one reason RubberGard EPDM provides the strength and durability required for a long lasting roof. EPDM is very easy to maintain and is UV resistant so it lasts many years in any climate. -DonBrisson-SeniorFieldTechnical RepresentativeFirestoneBuildingProducts Canada EPDM was selected as the roofing system of choice. Howevereachroofingsystemisonlyas good as its installer. Firestone Building Products Canada licensed contractors are certified through an intricate licensing process. All contractors attend Firestone Contractor Quality Seminars that combine classroom activities with hands-on training allowing them to learn about the theoretical and practical aspects of the roofing system and providing them with all the knowledge necessary to install long last roofing systems. In 2014 nearly 40 million tourists visited Las Vegas. Its unlikely very many went to see a nondescript warehouse about a quarter mile from the casinos and hotels. And if they did they wouldnt find any bronze plaques to indicate the importance of what happened there in 1996. No - its not Hoover Dam or the Grand Canyon. But to the commercial roofing industry the 8184 square foot ware- housebuildinghasgreathistoricalsignif- icance. It is the site of the first installation of Firestone Building Products UltraPlyTM TPO Thermoplastic Polyolefin 45-mil a polypropylene ethlyene plastic compos- ite rubber roofing membrane. In 1996 TPO roofing membranes were newly introduced to the market and basically unproven. Firestone has been working with TPO since the late 80s in roofing applications and formulation trial and error were not uncommon in its early years. What was needed was a true real world test of TPO. And Fires- tone was anxious to test itsTPO formula under the most demanding conditions. Las Vegas is the perfect place to test because of the unique climatic varia- tion said Firestones director of re- search and development Jeff Henegar. 115 degrees during the day and 40 degrees at night. Plus the UV rays are some of the highest of any climate. The Challenge Frank Reed owner of Roberts Roof- ing and Floor Inc. was willing to take a chance on TPO. He provided the ware- Roots to Rooftops n Spring 2016 n Nobody CoversYou Better25 Firestone and GenFlex Case Studies x x PROJECT PROFILES SEE HOW FIRESTONE BUILDING PRODUCTS FIRST ULTRAPLY TPO HAS WITHSTOOD THE TESTS OF TIME 20 YEARSCELEBRATING YEARS SINCE 1996 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better house test site which he owned and his crew did the installation. We werent that familiar with TPO sys- tems however I thought that the old built up roof was something that need- ed to be improvedsaid Reed.Firestone said that whatever happened to the test roof they would back it 100 percent and I believed them. The intensity of the Las Vegas climate would be the definitive proving ground of Firestones UltraPly TPO. Theres only one true test of a roof- ing system said Henegar. It cant be rushed. It cant be re-created in a labo- ratory. It takes the one commodity that cant be forced. Time. High-qualityTPO starts with great chem- istry. Great chemistry is essential to en- gineering a high quality membrane. The combination of UV stabilizers fire re- tardants titanium dioxide antioxidants and heat stabilizers are all part of what makes great chemistry. And Firestone has a proven history of great chemistry. The initial roof that we put down is still there said Reed. Its still performing fine. It doesnt have any leaks. Firestone comes out from time to time to inspect. And many others that we installed at about that time are working just fine today many years later. They must be. Since the first installa- tion of 8184 square feet Reed esti- mates that his company has installed over one million square feet of Fires- tone UltraPly TPO. The Result Firestones UltraPly TPO chemistry has been consistent with the original for- mulation engineering and execution. By anyones measure by any criteria the TPO formula from Firestone has stood the test of time. Testing is help- ful and provides a scientific basis for comparison. Nonetheless the market is the ultimate proving ground. Ac- cording to industry reports nearly 1.5 billion square feet of TPO was in- stalled in 2015 alone. For the roofing industry and TPO its fair to say that what happened in Vegas definitely didnt stay in Vegas. The Building Performance Solution 8184sq.ft.UltraPlyTPO45-mil Warranty Service The Team CustomerGeneralContractorRoberts RoofingandFloorInc.LasVegasNV FirestoneContactJeffHenegarDirectorof ResearchandDevelopmentIndianapolisIN Download Project Profile Its crucial to understand the correct combination necessary for the material to perform over the long haul. Firestone has maintained our proven formulation since the beginning. -JeffHenegar-DirectorofResearchandDevelopment FirestoneBuildingProducts 26 Roots to Rooftops n Spring 2016 n Nobody CoversYou Better27 Firestone Recognized the Efforts of its 2015 Master Contractors at the Atlantis in the Bahamas. Welcome to PARADISE CONFERENCE CORNER his past February Firestone Building Products proudly welcomed 2015 Master Contractors and their guests to join them at the Atlantis Paradise Island in the Bahamas to attend the annual Master Contractor event. Firestone wouldnt be the company it is today without reliable dependable contractors that go the extra mile to ensure quality roof installations every day. An informative business session kicked off this years event with interactive discussions about industry topics and trends. Guests were treated to several activities including winetastingscatamarancruisesdolphinencounters and more. In 2017 Firestone will be celebrating its 30th anniversary of the program in Grand Wailea Hawaii. The program is different from years past so be sure to read more about whats new and how to qualify. Additionally GenFlex Roofing Systems recently held its annual loyalty event GenFlex Above All in Naples Florida.The top GenFlex performers were recognized for their support and hard work in 2015. Similar to Master Contractor the event provided a platform for discussion about new and existing products processes and procedures and customer feedback in general. Below are some images from both events as well as the tradeshows and conferences Firestone and GenFlex have attended this year. Click any image to see a more comprehensive slide show. Roots to Rooftops n Spring 2016 n Nobody CoversYou Better 28 Networking with other Master Contractors was very rewarding and generated new ideas and energy. Sharing quality time with the Firestone experts also confirms that they truly are a tier one manufacturer. T -2015MasterContractor Place Holder for New Perx Video